After several days of brainstorming and countless nights of execution, we are pleased to announce our next release ready candidate – WebEngage surveys. Ladies and gentlemen, in this blog post, you are about to witness one of the most interesting technology tools of recent times. Our vision behind the tool is very simple – provide you ways to engage w/ visitors on your website. WebEngage, within less than 3 months of its release, is being piloted by over 250 websites worldwide. Surveys are the latest addition to this tool. We are through the development phase for surveys and the tool is being tested as this post goes live. Underneath is a quick description of what WebEngage surveys are and why you should start using it on your website.
What are WebEngage surveys?
Simplest way to create short and targeted surveys for visitors on your website. Short , because the surveys contains only one question. Targeted, because each of these surveys that you create can have a set of “rules” specified. The survey will only be shown to a visitor who meets all the rules for that particular visit. E.g. you can create a very specific survey for a visitor on your site who “came from Google search” and has spent “30 seconds on your sites’ pricing page” and “is visiting your site from the US”. Sounds exciting? Yes, it indeed is!
What kind of questions can I ask in these surveys?
We currently support 5 different types of questions.
Why can I ask only one question in a survey?
For multiple reasons – First, these surveys show up on your site when a visitor is browsing. Though we have addressed a lot of concerns on usability and experience, yet it is the quality of question that would determine your survey’s response rate. We want you to think hard, real hard, about that one single question you want to ask. Makes sense? Second, we love your customers as much as you do. Truth be told, none of us have loved those big-ass questionnaires at any point of time in our lives. Short is sweet. Period.
“Targeting”? What the heck is that?
It is our answer to companies that want you to monkey around with surveys! We let you ask questions to a set of visitors. These “sets” can be created based on what we call as “rules”. Some sample use cases below:
- Target a question at visitors coming from certain geography(ies): We let you target based on country, city, region etc of a visitor on your website. E.g this survey will only be visible to visitors from anywhere in the US or Delhi (India) or Mumbai (India) – http://webklipper.com/?demo=survey-geo-targeting
- Target a question at visitors coming from search engines: You always wanted this. Right? :). So now, you can ask a very specific question to a visitor from search engines (all major ones supported). E.g. This survey will only be visible to visitors who come via Google search on our WebEngage landing page. Start your search here – http://www.google.com/search?q=targeted+survey+tool+for+websites, click on our site (webklipper.com/webengage) in the results. Woohoo, a specific survey pop’s up. You loved it, right?
- Target a question at visitors for a particular page(s) on your website: You wanted to create a different survey for your product page and a separate one for your pricing page. Right? Of course, right! We let you target surveys by pages on your website (read URL patterns). E.g. we have put up a very specific survey for our no-spam guarantee page. Check it out here – http://webklipper.com/no-spam-guarantee
- Target a question at visitors spending x amount of time on your site: You don’t really want to pop that question as soon as someone comes to your site. Right? We so agree. And hence we let you choose number of seconds for which WebEngage should wait once a visitor has landed on your website before popping the survey. E.g. wait for this survey to pop up – http://webklipper.com/?demo=survey-time-spent (please be patient, you have to wait for 10seconds).
In addition to these, there are several other rules criterion exposed in your dashboard. These can be used in isolation or in combination. Awesome, ain’t it?
What kind of information does WebEngage capture for someone taking the survey?
Anything and everything that might be useful to you – geo information, date/time, client browser/platform information, URL on which the survey was taken etc. You can also configure a survey to request email of the survey respondent for each survey. If the user provided his/her email, we collect that for you too.
How do I get to see the responses?
You get a power packed dashboard to manage your surveys. All these surveys have their corresponding “inbox”, “statistics” and “aggregate response” for the analytics hungry. Some screenshots to tell you what lies beneath –
Ah! Can’t wait. How can I try this out on my website?
We are currently in private beta. You’ll need an invitation code to sign-up for WebEngage. Please go to http://webklipper.com/webengage and use webengage-1338 as your invitation code. Generating a widget for your site and activating it is as simple as integrating a one liner HTML code on your website.
We are currently testing surveys. You’ll start seeing it in your dashboard from the 29th of June. Tell us what you like and dislike about our offering. Your feedback will help us make a better tool. Better still, please use it once on your website – if you don’t like it, beers on us! Help us spread the word.
Update: Surveys are now live and ready for use on your website. If you are new to WebEngage, please use webengage-1338 as your invitation code to sign-up on http://webklipper.com/webengage.
Stay tuned. We love you!